Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s story, mission and vision statements.
- Conducting background research on our company’s products and customers.
- Establishing suitable personality traits for our brand voice and justifying each trait.
- Describing how personality traits can be displayed through our brand voice.
Bonus steps in the process would also include:
- Recommending methods of ensuring a consistent brand voice.
- Recommending revisions for our current marketing materials to use a new brand voice.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our story, mission and vision statements
- Understanding of our products and target market
- Recommendation and justification of personality traits to include in our brand voice
Bonus steps would include:
- Ensuring consistent use of our brand voice
- Revising current materials to include our new brand voice
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s story, mission and vision statements.
- Conducting background research on our company’s products and customers.
- Establishing suitable personality traits for our brand voice and justifying each trait.
- Describing how personality traits can be displayed through our brand voice.
Bonus steps in the process would also include:
- Recommending methods of ensuring a consistent brand voice.
- Recommending revisions for our current marketing materials to use a new brand voice.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our story, mission and vision statements
- Understanding of our products and target market
- Recommendation and justification of personality traits to include in our brand voice
Bonus steps would include:
- Ensuring consistent use of our brand voice
- Revising current materials to include our new brand voice
Final deliverables should include
- A final report.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our story, mission and vision statements
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Brand voices and brand design
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://www.arkcollective.ca
- 2 - 10 employees
- Apparel & fashion, Cosmetics & beauty, Retail
A Black-owned storefront that carries products from BIPOC brands. Our vision is to create exposure and highlight BIPOC businesses. We want to celebrate entrepreneurship at every level for these businesses and provide a storefront for them to showcase their brands. Our products are sourced by a wide variety of BIPOC Businesses. Majority of them being small to medium sized businesses