The Canadian Vocational Training Centre (CVTC) aims to enhance its online presence and attract more students through a targeted social media marketing campaign. The project involves developing a comprehensive strategy that leverages popular social media platforms to increase brand awareness and engagement. The team will analyze current social media trends, identify the target audience, and create content that resonates with potential students. By applying classroom knowledge of digital marketing, the team will design a campaign that aligns with CVTC's goals and values. The project will focus on creating a cohesive brand message and utilizing analytics to measure the campaign's effectiveness. The ultimate goal is to boost enrollment and establish CVTC as a leader in vocational education.

The project deliverables include a detailed social media marketing strategy document outlining the campaign's objectives, target audience, and content plan. Additionally, the team will create a content calendar with proposed posts for platforms such as Facebook, Instagram, and LinkedIn. A report analyzing the potential reach and engagement metrics will also be provided. The final deliverable will be a presentation summarizing the strategy and expected outcomes, ready for CVTC's review and implementation.