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John Lee
Employer
2
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Communications Operations Leadership
Skills
instagram content finance content creation social media strategy social media content tiktok blogs social media psychology
Project scope
What is the main goal for this project?

The objective of this project is to set and implement strategy for social media for an established psychological practice as well as its venture into the psychology of money/behavioural finance for educational purposes for the public. The objective is to create an overarching strategy that is implemented by a team to produce content in the form of website design, blogs, instagram posts, tiktok videos, and other social media streams. The end goal should be a very clearly defined philosophy and strategy for social media with an extensive array of social media content.

What tasks will learners need to complete to achieve the project goal?

The student will need to

  1. Create a master document that outlines the social media strategy and philosophy
  2. Create a master document that provides all of the usernames and passwords of accounts
  3. Create actual social media content and facilitate tasks of other employees to create this content
  4. Review, revise and comment upon social media done by other employees
How will you support learners in completing the project?

I will provide mentorship, guidance and access to technology and tools to complete necessary tasks. As a psychologist, I will be providing guidance to psychology students on principles of the discipline and provide mentorship for a future in mental health practice.

About the company

Providing psychological services in the areas of medical-legal psychological assessment, treatment of mood disorders, and educating people on the psychology of money