Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Toronto Solid Wood is a design and manufacturing company located in the Greater Toronto Area that operates as a small factory doing custom builds of furniture and millwork.
The primary focus for the student will be:
- Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Recommend changes to advertising.
- Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
- Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
- Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
- Conduct an audit of our current social media presence and/or other current communication channel(s).
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)
- For the student(s) to help us improve our brand's presence and capture greater market share.
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- For the student(s) to help us generate more traffic and revenue through search engines.
- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Focus is on elevating brand on social media and gain more reach to customers within the industry like interior designers, restaurant owners, commercial/retail customers, contractors, residential home owners, etc.
- What is the main goal for this project?
-
Toronto Solid Wood is a design and manufacturing company located in the Greater Toronto Area that operates as a small factory doing custom builds of furniture and millwork.
The primary focus for the student will be:
- Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Recommend changes to advertising.
- Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
- Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
- Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
- Conduct an audit of our current social media presence and/or other current communication channel(s).
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)
- For the student(s) to help us improve our brand's presence and capture greater market share.
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- For the student(s) to help us generate more traffic and revenue through search engines.
- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Focus is on elevating brand on social media and gain more reach to customers within the industry like interior designers, restaurant owners, commercial/retail customers, contractors, residential home owners, etc.
- How will you support learners in completing the project?
-
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email, phone.
Primary contact: Mike Hanoun - CEO
Secondary contact: (Name, job title)
About the company
- https://www.solidwoodtoronto.com
- Manufacturing
TORONTO SOLID WOOD is a Full Service Design & Build Firm with a Retail Store specializing in design finish selections, furniture and accessories, as well as residential and commercial remodelling and new construction in the Greater Toronto Area.