Preferred learners
- Vancouver, British Columbia, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our email marketing to increase engagement with our existing customers.
We would like to collaborate with students to create new email campaigns.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Recommending new email campaigns and drafting emails.
- Considering the subject line, clarity, tone, and length of our emails.
- Recommending a frequency for our marketing emails.
Bonus steps in the process would also include:
- Recommending email marketing tools.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Recommendation of new email campaigns
- Consideration of marketing email elements
- Recommendation for our emailing frequency
Bonus steps would include:
- Recommending email marketing tools
Final deliverables should include
- A final report.
- A presentation.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our email marketing to increase engagement with our existing customers.
We would like to collaborate with students to create new email campaigns.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Recommending new email campaigns and drafting emails.
- Considering the subject line, clarity, tone, and length of our emails.
- Recommending a frequency for our marketing emails.
Bonus steps in the process would also include:
- Recommending email marketing tools.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Recommendation of new email campaigns
- Consideration of marketing email elements
- Recommendation for our emailing frequency
Bonus steps would include:
- Recommending email marketing tools
Final deliverables should include
- A final report.
- A presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our target market, products and services
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.decadestudio.com
- Apparel & fashion, Business & management, Marketing & advertising, Public relations & communications, Retail
Decade Studio is a sustainable denim brand that prioritizes highly considered fits and ethical practices. Based in Vancouver, BC, Decade uses premium 100% cotton denim from Italy to create jeans that last a lifetime. Each pair is made with care by a small family-run factory in Portugal. In the summer of 2022, Decade opened a part-time storefront in Vancouver's Mount Pleasant area, where they continue to operate. As the company grows, so does its commitment to offering impeccable denim. Decade believes that their jeans are not just a fashion statement but a lifelong investment, and that's why they are Denim for Life.