Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a marketing campaign to sell the Fantronics Skorboard product to sports fans across the country and into Canada. The ideal candidate would be a late stage college student with a keen interest in sports. The Skorboard covers a number of professional and college level sports, and is a great product for sports fans.
This will involve several different steps for the students, including:
- Researching the target market and identifying key demographics and psychographics of sports fans.
- Developing a marketing strategy and campaign plan to reach sports fans through various channels such as social media, sports events, and online advertising.
- Creating design elements for the marketing campaign including graphics, images, and promotional materials.
- Writing compelling copy for advertising materials and social media posts.
- Utilizing Photoshop skills to create visually appealing content for the marketing campaign.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed marketing strategy and campaign plan targeting sports fans across the US and Canada
- Design elements for the marketing campaign including graphics, images, and promotional materials.
- Design a website landing page that has compelling copy and visuals, capturing the customer's pain points and how the Skorboard fills the gap
- Compelling copy for advertising materials and social media posts.
- Visual content created using Photoshop for the marketing campaign.
Final deliverables:
- A comprehensive marketing campaign plan document outlining the strategy, target audience, channels, and promotional materials.
- Visual and written content for the marketing campaign as web landing page
- A presentation explaining the marketing strategy and campaign plan.
- What is the main goal for this project?
-
The main goal for the project is to create a marketing campaign to sell the Fantronics Skorboard product to sports fans across the country and into Canada. The ideal candidate would be a late stage college student with a keen interest in sports. The Skorboard covers a number of professional and college level sports, and is a great product for sports fans.
This will involve several different steps for the students, including:
- Researching the target market and identifying key demographics and psychographics of sports fans.
- Developing a marketing strategy and campaign plan to reach sports fans through various channels such as social media, sports events, and online advertising.
- Creating design elements for the marketing campaign including graphics, images, and promotional materials.
- Writing compelling copy for advertising materials and social media posts.
- Utilizing Photoshop skills to create visually appealing content for the marketing campaign.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed marketing strategy and campaign plan targeting sports fans across the US and Canada
- Design elements for the marketing campaign including graphics, images, and promotional materials.
- Design a website landing page that has compelling copy and visuals, capturing the customer's pain points and how the Skorboard fills the gap
- Compelling copy for advertising materials and social media posts.
- Visual content created using Photoshop for the marketing campaign.
Final deliverables:
- A comprehensive marketing campaign plan document outlining the strategy, target audience, channels, and promotional materials.
- Visual and written content for the marketing campaign as web landing page
- A presentation explaining the marketing strategy and campaign plan.
- How will you support learners in completing the project?
-
We can provide support and education around product design, sourcing both domestic and overseas, manufacturing, technology, and go-to-market strategy for students. We have the structure in place and can provide tools for students to use and learn.
About the company
- https://fantronics.com
- 0 - 1 employees
- Consumer goods & services
The future of sports fans engagement. Makers of fun tech for sports fans