The main goal for the project is to create a marketing campaign to sell the Fantronics Skorboard product to sports fans across the country and into Canada. The ideal candidate would be a late stage college student with a keen interest in sports. The Skorboard covers a number of professional and college level sports, and is a great product for sports fans.

This will involve several different steps for the students, including:

- Researching the target market and identifying key demographics and psychographics of sports fans.

- Developing a marketing strategy and campaign plan to reach sports fans through various channels such as social media, sports events, and online advertising.

- Creating design elements for the marketing campaign including graphics, images, and promotional materials.

- Writing compelling copy for advertising materials and social media posts.

- Utilizing Photoshop skills to create visually appealing content for the marketing campaign.

By the end of the project, students should complete the following list of activities:

- A detailed marketing strategy and campaign plan targeting sports fans across the US and Canada

- Design elements for the marketing campaign including graphics, images, and promotional materials.

- Design a website landing page that has compelling copy and visuals, capturing the customer's pain points and how the Skorboard fills the gap

- Compelling copy for advertising materials and social media posts.

- Visual content created using Photoshop for the marketing campaign.

Final deliverables:

- A comprehensive marketing campaign plan document outlining the strategy, target audience, channels, and promotional materials.

- Visual and written content for the marketing campaign as web landing page

- A presentation explaining the marketing strategy and campaign plan.