Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to develop and implement a social media strategy to continue to build an audience and email list for Benessere North, a nonprofit that helps women with chronic health conditions to optimize their health and often reverse chronic diseases through transitioning their nutrition.
This will involve several different steps for the students, including:
- Developing a content calendar and strategy for social media platforms - especially building a YouTube presence.
- Creating engaging and informative content related to plant-based nutrition and chronic health conditions.
- Editing videos I create - some on my own and others stemming from scripts the students develop - to post as reels on IT and FB, and shorts on YouTube etc.
- Analyzing the effectiveness of the social media strategy and making adjustments as needed.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Creating posts and reels for social media platforms.
- Editing reels that Dr. Polak creates.
- Engaging and informative content for social media posts, including edited reels with (if possible) captions/descriptions written and ready to post, and perhaps uploaded to the content calendar in VistaSocial (if possible).
Final deliverables:
- A set of social media content for YouTube and Instagram.
- What is the main goal for this project?
-
The main goal for the project is to develop and implement a social media strategy to continue to build an audience and email list for Benessere North, a nonprofit that helps women with chronic health conditions to optimize their health and often reverse chronic diseases through transitioning their nutrition.
This will involve several different steps for the students, including:
- Developing a content calendar and strategy for social media platforms - especially building a YouTube presence.
- Creating engaging and informative content related to plant-based nutrition and chronic health conditions.
- Editing videos I create - some on my own and others stemming from scripts the students develop - to post as reels on IT and FB, and shorts on YouTube etc.
- Analyzing the effectiveness of the social media strategy and making adjustments as needed.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Creating posts and reels for social media platforms.
- Editing reels that Dr. Polak creates.
- Engaging and informative content for social media posts, including edited reels with (if possible) captions/descriptions written and ready to post, and perhaps uploaded to the content calendar in VistaSocial (if possible).
Final deliverables:
- A set of social media content for YouTube and Instagram.
- How will you support learners in completing the project?
-
I will meet weekly with the learners, or more frequently as suggested by the educator/ students to best collaborate. I can be available for calls between meetings if needed. I will create Q&A videos for the learners to edit. These would be used either in social media or else in a membership for women to help them eat plant-based to improve their health. I will provide access to platforms that I have if these are useful.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Video editing
- Social media marketing and content creation.
- Audience research and analysis.
- Email marketing strategies.
- Data analysis and reporting.
Nice to haves for students include
- Experience with social media management tools.
- Knowledge of plant-based nutrition and chronic health conditions (or just an open mind!). Meat/dairy/egg industry people would not be a good fit.
Supported causes
About the company
- https://vivianpolak.ca
- 0 - 1 employees
- Hospital, health, wellness & medical, Non-profit, philanthropic & civil society
We are a not-for-profit that helps women struggling with high blood pressure, weight issues, and many other chronic health concerns to prevent, suspend and whenever possible to reverse their chronic diseases, primarily by coaching them to alter their nutrition (whole food plant-based). We also incorporate the other healthy lifestyle pillars or habits.
Vivian Polak, MD, provides the coaching to the clients by way of a course to help them get started eating this way, as well as a women's membership for on-going expert guidance and support. We've had a few people volunteer from time to time to help get the message and assistance out to the public - with video editing, website design and other IT support.