Beaches and Trails Publishing is seeking to enhance its Shopify store to improve visibility, user experience, and sales efficiency. The project aims to optimize the store's SEO to increase organic traffic, refine product descriptions to better engage potential customers, and implement sales automation to streamline the purchasing process. This project provides learners with the opportunity to apply their knowledge of digital marketing, e-commerce, and automation tools in a real-world setting. The tasks are closely related and designed to be completed by a team of marketing or e-commerce students. The project is structured to be completed within 80 hours, allowing learners to focus on practical applications of their classroom knowledge.

The project deliverables include a comprehensive SEO audit and optimization plan, rewritten and enhanced product descriptions for the Shopify store, and a basic sales automation workflow. Additionally, learners will provide a report detailing the strategies implemented and their expected impact on store performance. These deliverables will demonstrate the learners' ability to apply marketing and e-commerce strategies effectively.