Corksy, a B2B SaaS platform for wineries, seeks to modernize winery operations through digital tools. The current project aims to refine Corksy's sales strategy to enhance its Direct-to-Consumer (DTC) and Point-of-Sale (POS) operations. Students will analyze Corksy's existing sales approach and prospecting process, applying core sales principles to improve outreach efforts. The project will involve defining the ideal winery customer profile and developing a compelling multi-channel plan to boost lead generation and conversions. By collaborating with Corksy's team, students will gain practical experience in sales strategy and customer engagement, ultimately contributing to Corksy's mission of helping wineries grow through innovative solutions.

The project deliverables include a comprehensive analysis of Corksy's current sales strategy and prospecting process. Students will provide a detailed report outlining the ideal winery customer profile and a multi-channel sales plan. Additionally, the team will present a set of actionable recommendations to enhance lead generation and conversion rates, ensuring alignment with Corksy's business objectives.