The main objective of this project is to conduct comprehensive market and product research. We want better understanding of our and the Client's target market and the overall market, we can uniquely position ourselves within our industry.

The ultimate goal is to provide valuable insights that can inform strategic decision-making processes, product development initiatives, and marketing strategies.

We would like to collaborate with students to conduct market research. Learners will be tasked with gathering relevant data and insights to better understand market trends, consumer preferences, and competitive landscapes.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s values, products and services.
• Researching our target market and market potential.
• Researching the industry and competitive landscape.
• Recommending strategies to improve our positioning, brand, products and services.

WHAT SKILLS OR TECHNOLOGIES WILL HELP LEARNERS TO COMPLETE THE PROJECT?

Skills needed to complete the project include:

• Market research and analysis
• Proposal development and presentation skills
• Stakeholder engagement and partnership-building expertise
• Strong analytical skills to interpret complex data and draw meaningful conclusions
• Proactive, self-directed, detail-oriented, highly organized, reliable, and able to manage multiple tasks;
• Able to work independently and commit to meet deadlines;
• Remote and flexible working hours;
• Knowledge about user research methodologies and interviews will be an advantage
• Excellent verbal and written communication skills, able to complete reports independently with adequate guidance.
• Strong proficiency in Microsoft Office programs, like Excel and PowerPoint is preferred.