items_header

Open projects

Projects available to all portals

Dat Fire Jerk Chicken
Atlanta, Georgia, United States
SK
Simone Kirlew She / Her
Owner
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Digital marketing Creative writing Social media marketing
Project scope
What is the main goal for this project?

Our restaurants serve Jamaican food in a quick service restaurant environment. We hope to revamp our social media and email marketing content to attract more customers.

We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s products, marketing goals and target market.
  • Researching factors affecting the quality of digital content.
  • Recommending changes to existing digital content and designing new social media posts and emails.
  • Recommending and designing new digital content not already used by our company.

Bonus steps in the process would also include:

  • Testing and improving designs based on feedback.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our company’s products and goals
  • Understanding of factors affecting the quality of digital content
  • Recommendations for improving existing digital content
  • Recommendations and designs for new digital content

Bonus steps would include:

  • Improving designs based on testing feedback

Final deliverables should include

  • A final report.
  • A 10-minute presentation.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and digital content
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Digital content creation

Nice to haves for students include

  • Knowledge of design tools like Canva

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

About the company

Dat Fire Jerk Chicken is more than just a restaurant – it's an experience! This fast casual Jamaican eatery combines the best of music, vibes, AND food to create something unforgettable. Enjoy traditional family dishes featuring their famous impossible-to-resist fiery jerk chicken that has been crafted with love by father and son duo Chef Jay John and his dad, Tim (affectionally known as “Pops”).

Dat Fire has made what could be seen as just another business into so much more! They make it their mission to create job opportunities while supporting local initiatives aimed at enriching their community.