Marketing Management (Spring 2024)
General
- Graduate; Senior
- 35 learners; teams of 6
- 15 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3/4 project matches
- Canada
- Academic experience
- Startup, Family owned, Large enterprise, Non profit, Small to medium enterprise
- Any industries
Categories
Project timeline
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April 22, 2024Experience start
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May 7, 2024Project Proposal
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June 17, 2024Experience end
Timeline
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April 22, 2024Experience start
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May 7, 2024Project Proposal
Around Week 5 of the term, teams will share their project proposals. In this proposal, they will briefly describe their draft ideas.
The company needs to provide quick feedback to the teams within 2-3 days after their submission. Generally speaking, the company needs to approve, approve with conditions, or decline their proposal. This feedback should be delivered to the students in a written form as this is a part of their assignment.
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June 17, 2024Experience end
Overview
- Details
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This semester, students working in groups of 5 to 6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
- Learner skills
- Strategy, Presentation, Analysis
- Deliverables
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Students will submit a 10-15 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf/ppt slide deck summarizing their key findings and recommendations to share with your employees.
At the end of the project timeline, students will present their key findings and recommendations in a 15-minute presentation (in class or online).
Project Examples
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy.
This project is fully based on the 4Ps approach (Product, Price, Place, and Promotion). Each team will work on the Promotion part and another of their and the company's choice (product, place, or price).
Please consider that the project has a strategic (not tactical) approach. It means that the teams won't be working on very specific elements (such as writing a blog, creating a graphic or context ad, etc.)
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)
Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (a week of April 22-28).
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a bi-weekly office hour with the students about 20 min per team)
Available to attend the students’ marketing plan online or on-campus presentation during the final week of the course as well as to provide feedback to the instructor and students within 7 days.