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University Canada West
Vancouver, British Columbia, Canada
OK
Dr
(1)
6
General
  • Post-graduate
  • 30 learners; teams of 4
  • 24 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 4/4 project matches
  • Anywhere
  • Academic experience
  • Any company type
  • Any
Categories
Business strategy Communications Market research Product or service launch Sales strategy
Project timeline
  • April 8, 2024
    Experience start
  • July 1, 2024
    Experience end
Overview
Details

The BUSI 660, a capstone project-based course, is designed for graduate students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business.

The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.

Deliverables

Following the initial discovery meeting with the student team, the business will receive a proposal and scope document that will:

  • identify the core problem
  • outline the strategic goals of the client and how the project will align with these goals
  • describe desired outcomes and client benefit
  • address the project plan with timelines and milestones

The final deliverable (consulting report) will build on the initial scope document and include:

  • An organizational analysis
  • Evidence-based research to support the development of the project recommendations
  • Detailed strategy and recommendations to address the challenges and/or opportunities related to the project
  • An implementation plan outlining required resources
  • Budget and/or financial implications associated with the recommendations
  • Success measures
  • Risks and mitigation (as applicable)
Project Examples

The project can deal with any functional area (i.e. marketing, operations, HR, finance, etc.) related to a current state of the business (i.e. start-up business plan, expansion, market diversification, exporting, moving to digital platforms, exit strategies, etc.).

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.