
Experience scope
Categories
Digital marketing Competitive analysis Market expansion Product or service launch Marketing strategySkills
key performance indicators (kpis) analytical skills business analysis financial analysis master of business administration (mba) marketing business operations project scoping organizational structure risk analysisOur graduate-level MBA students at University Canada West are eager to partner with small businesses to provide strategic insights and solutions. In this capstone course, teams of 4-6 students apply their analytical skills and experiential learning to tackle real-world business challenges. By collaborating with industry professionals, students aim to deliver actionable strategies that can enhance business operations, improve market positioning, and drive growth.
Learners
EXPECTED OUTCOMES
- Comprehensive Business Analysis: Students will start by evaluating your business's overall situation, including processes, challenges, and opportunities.
- Focused Project Work: Based on their initial analysis, students will address specific project tasks, which might involve developing strategies, solving operational issues, or creating marketing plans, depending on the project title.
DELIVERABLES
- Organizational Diagnosis: The first deliverable is a detailed analysis of your business's organizational structure and effectiveness. This independent report provides insights into the current state of your organization and identifies areas for improvement.
- Proposal: As the second deliverable, students will present a proposal outlining their planned approach to addressing the identified problem or opportunity. This proposal will include:
- Core Problem: A clear definition of the primary issue or opportunity.
- Objectives: SMART objectives aligned with the core problem.
- Strategies: Proposed strategies to tackle the problem or leverage the opportunity.
- Scope: An outline of the project’s scope, including the key areas of focus and the boundaries of the proposed solution.
NOTE
The proposal will be presented in a formal document format (PDF or Word) and will serve as a blueprint for the final project.
Final Project Document: a comprehensive report that builds on the proposal and includes:
- Core Problem: Detailed description and analysis of the core issue.
- Objectives: Refined, SMART objectives.
- Strategies: Developed strategies and their justifications.
- Scope: A detailed outline of the project’s scope, including the specific actions and deliverables.
- Budget and Financial Analysis: A thorough budget and financial analysis supporting the strategies.
- Risk Analysis: Identification of potential risks and mitigation strategies.
- KPI Analysis: Key Performance Indicators to measure success.
Project timeline
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April 14, 2025Experience start
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June 24, 2025Experience end
Project Examples
Requirements
- Developing a market entry strategy for a new product line
- Analyzing customer feedback to enhance service offerings
- Creating a digital marketing campaign to increase brand awareness
- Assessing financial data to identify cost-saving opportunities
- Designing a customer retention program to boost loyalty
- Evaluating supply chain processes for efficiency improvements
- Formulating a competitive analysis to identify market opportunities
- Proposing a strategic partnership to expand business reach
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience: