Riipen
Log in Sign up

Open experiences

Experiences from all portals

Marketing Management Spring Term 2024

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Vaishali Sethi
Vaishali Sethi
Associate Professor
(10)
6
General
  • Post-graduate; 1st year
  • 30 learners; teams of 5
  • 20 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/5 project matches
  • Canada
  • Academic experience
  • Sole proprietorship, Startup, Family owned, Large enterprise, Small to medium enterprise
  • Marketing & advertising, Sales
Categories
Marketing Communications Market research Competitive analysis Product or service launch Sales strategy
Project timeline
  • April 8, 2024
    Experience start
  • June 24, 2024
    Experience end
Overview
Details

This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Deliverables

Students will submit a 15-20 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.

15-minute presentation of key findings and recommendations.

Project Examples

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)