General
- Undergraduate
- 30 learners; teams of 7
- 90 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 2/2 project matches
- Anywhere
- Academic experience
- Any company type
- Any industries
Categories
Project timeline
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May 17, 2024Experience start
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May 21, 2024Start Creative Brief
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July 9, 2024Recorded Campaign Presentation
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July 23, 2024Final Campaign Book
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July 27, 2024Experience end
Timeline
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May 17, 2024Experience start
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May 21, 2024Start Creative Brief
Agency to start creative brief draft based on initial meeting with client. Creative Brief details are provided within the LMS.
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July 9, 2024Recorded Campaign Presentation
Submit the recorded campaign presentation link to your client and within Canvas by end of day Monday of week 10.
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July 23, 2024Final Campaign Book
- All final course material due (one submission to Canvas and client via email) by 11:59 P.M. on Monday. Feedback will be provided by Friday.
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July 27, 2024Experience end
Overview
- Details
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Note: Looking for companies that are B2C only. Preferably companies interested in diving into the United States market.
Student-consultant groups will create a fully integrated advertising and public relations campaign for your new product or established brand. The campaign includes planning, strategy and tactic development, research, and evaluation.
- Learner skills
- Digital marketing, Marketing research, Design & multimedia, Marketing strategy, Social media
- Deliverables
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Phase 1 - Project Plan: An organization representative will meet with the students to explain your company and project scope.
Phase 2 - Project Execution: Students will prepare a detailed plan for completion of the project and work on deliverables. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report: Students will submit their marketing communications plan to your organization, which will include the following:
- Situation analysis (research methodologies, data, and findings).
- Problems and opportunities (SWOT).
- Strategy (marketing goal, IMC objectives and strategies).
- IMC tactics section (creative strategy, recommendations, and plan).
- Implementation section (budget, schedule, and HR considerations).
- Evaluation guidelines (how the campaign success will be measured).
Project Examples
Beginning each semester, 2-3 groups of student-consultants will spend up to 630 hours per team developing a comprehensive advertising and public relations campaign for your organization.
Based on extensive research and analysis, each group will create a unique, tailored plan that addresses a specific challenge or opportunity your organization is facing.
Project examples may include, but are not limited to:
- Product re-branding.
- New product or service launch.
- Organizational re-branding.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact who will answer periodic emails/phone calls over the duration of the project to address studentÂ’s questions.
Possible weekly interactions with the students remotely (approximately 10+ hours over the duration of the project). This may vary per week.
Provide written feedback via email on the campaign presentation and final report.