General
- Undergraduate; 3rd year
- 40 learners; teams of 6
- 40 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 4 projects wanted
- Anywhere
- Academic experience
- Non profit, Large enterprise, Small to medium enterprise, Family owned
- Technology, Telecommunications, Retail, Food & beverage, Manufacturing
Categories
Skills
Project timeline
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January 6, 2025Experience start
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April 29, 2025Experience end
Overview
- Details
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Students analyze marketing problems and develop solutions to real-world situations. This course provides students with more advanced marketing theory, builds on some of what they already know, and provides an opportunity for them to apply their knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning, Past clients have received either a marketing plan or an output which addresses a marketing requirement, such as a marketing communications plan. We generally work with clients that have been in business for at least a few years, have gone through early growth and now want to expand their markets or improve their revenues. Clients' annual revenues are generally material - in excess of $0.5- 1 million, sometimes materially more. Past client projects have involved issues such as market penetration, awareness, US market entry, Canadian and/or US market development, customer attraction, and customer retention.
- Learner skills
- Digital marketing, Branding, Competitive analysis, Business strategy, Marketing strategy
- Deliverables
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To be decided between the educator and interested employers. A Terms of Reference (ToR) will be developed collaboratively and students will deliver to this requirement with a presentation and report towards the end of the semester. The client will meet with student teams online or in-class twice before the delivery of each group's final presentation. There will be about 2-3 groups of approximately 4-5 students working on the project so the client will receive at least 2 presentations to address the ToR.
Project Examples
- Marketing plan
- Marketing communications plan
- Response to strategic marketing or marketplace issues
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails over the duration of the project to address students' questions.
Availability to attend start-up meeting, interim meeting and final presentation when client will receive a report that responds to Terms of Reference
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. A Terms of Reference will need to be signed prior to the students starting their projects.
Company or organization is not a start-up. It has been in business for a number of years, has established customers and material revenues.