International Marketing (MRKT627)
General
- Post-graduate; 2nd year, 3rd year
- 32 learners; teams of 4
- 10 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/1 project matches
- Anywhere
- Academic experience
- Any company type
- Any
Categories
Project timeline
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April 29, 2024Experience start
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July 1, 2024Experience end
Overview
- Details
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MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.
- Learner skills
- Marketing, Market research, Marketing strategy
- Deliverables
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Students will submit a detailed report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
10-15 minute presentation of key findings and recommendations.
Project Examples
Before entering your organization into the international landscape, it is important to have an understanding of how to successfully market your product/service. MBA level student-consultants in groups of 5-6 will spend 20+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global.
Some areas that these students can help you to understand include but are not limited to:
- How to reach your target market in the country of choice
- Most effective marketing techniques for the area of choice
- Analysis of the effectiveness of entering the market of choice.
- Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region
The expectation is that the students would execute all the required marketing functions (for example: market research, market analysis, promotion, pricing, and distribution recommendations). A global marketing strategy can help your organization improve product/service effectiveness, provide a strong competitive edge, or heighten customer awareness.
Take this opportunity to analyze how you could benefit from expanding internationally.