Marketing Management
General
- Graduate; 1st year
- 180 learners; teams of 6
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 5/6 project matches
- Canada
- Academic experience
- Any company type
- Any
Categories
Project timeline
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April 14, 2024Experience start
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April 26, 2024Project Scope Meeting
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May 3, 2024Group and client meeting
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May 18, 2024Proposal and approved outline
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June 19, 2024Experience end
Timeline
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April 14, 2024Experience start
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April 26, 2024Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates; needs to be done before this date.
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May 3, 2024Group and client meeting
The first meeting between each group and client needs to be done before this date and weekly continued.
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May 18, 2024Proposal and approved outline
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June 19, 2024Experience end
Overview
- Details
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This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
- Learner skills
- Digital marketing, Competitive analysis, Sales & marketing, Marketing strategy
- Deliverables
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Students will submit a 10 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
15 minute presentation of key findings and recommendations.
Project Examples
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Assess and judge the "top" student project(s) and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group(s). (Student chooses Linked In or letter)
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
If you are a Canadian company?
If your company has legally operating more than six months?
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly office hour with the students about 15 min per team)
Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.
Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week).