Consumer Behavior Research for Decision Making
MKTG 510:
Closed
Pittsburg, Kansas, United States
General
- Undergraduate; 3rd year, 4th year
- 35 learners; teams of 4
- 20 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 8/8 project matches
- Anywhere
- Academic experience
- Any company type
- Any industries
Categories
Project timeline
-
September 18, 2023Experience start
-
December 5, 2023Experience end
Overview
- Details
-
Guided by your organizational objectives, a group of student-researchers will profile your target consumers in order to provide you with key insights and strategic recommendations.
- Learner skills
- Consumer behaviour, Market research, Research
- Deliverables
-
The final project deliverables will include:
- A 10 page written report detailing the challenge, recommended solutions, and action plan.
- A 10-minute presentation with actionable recommendations based on the market research results.
Project Examples
- Market segmentation to identify the ideal target market for a new or existing product or service.
- Investigating the competitive landscape to identify key messaging for promotion.
- Develop a pricing strategy based on industry research and customer surveys.
- Identify business expansion opportunities through location analysis and customer surveys.
- Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.