Pittsburg, Kansas, United States
Experience
8/8 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Experience scope
Categories
Customer segmentation Public relationsSkills
consumer behaviour market research researchGuided by your organizational objectives, a group of student-researchers will profile your target consumers in order to provide you with key insights and strategic recommendations.
Learners
Learners
Undergraduate
Any level
35 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 4
The final project deliverables will include:
- A 10 page written report detailing the challenge, recommended solutions, and action plan.
- A 10-minute presentation with actionable recommendations based on the market research results.
Project timeline
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September 18, 2023Experience start
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December 5, 2023Experience end
Project Examples
Requirements
- Market segmentation to identify the ideal target market for a new or existing product or service.
- Investigating the competitive landscape to identify key messaging for promotion.
- Develop a pricing strategy based on industry research and customer surveys.
- Identify business expansion opportunities through location analysis and customer surveys.
- Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.