Digital Marketing Strategy, Business Growth Strategy
General
- Graduate; 2nd year, Senior, Capstone
- 8 learners; individual projects
- 80 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 6/8 project matches
- Anywhere
- Academic experience
- Any company type
- Any, Banking & finance, Business services, Technology, Trade & international business
Categories
Project timeline
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April 21, 2024Experience start
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April 26, 2024Statement of Work (SoW)
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June 21, 2024Final Delivery
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June 29, 2024Experience end
Timeline
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April 21, 2024Experience start
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April 26, 2024Statement of Work (SoW)
SoW outlines the scope, objectives, deliverables, timelines, and other key details of a project. It serves as a formal agreement between the client and students, ensuring clarity and alignment on project expectations and requirements.
A well-defined SoW helps to minimize misunderstandings, manage expectations, and ensure successful project outcomes.
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June 21, 2024Final Delivery
The final delivery of the project typically includes a comprehensive report or presentation that summarizes the findings, recommendations, and outcomes of the consulting engagement. It also includes an executive Summary: A concise overview of the project objectives, methodology, key findings, and recommendations.
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June 29, 2024Experience end
Overview
- Details
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By collaborating with our MBA students on the Capstone Course project, clients can expect to receive a comprehensive analysis of their business challenges, along with innovative solutions and actionable recommendations tailored to their specific needs. Our students bring a diverse range of expertise and fresh perspectives, enriched by their academic knowledge and real-world experience.
- Learner skills
- Analytical skills, Project management, Strategic thinking, Communication skills, Problem solving abilities
- Deliverables
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Expected Outcomes:
Comprehensive Analysis
Actionable Recommendations
Tangible Results
Professional Presentation: Deliverables will be presented professionally, showcasing the depth of analysis and the value of the recommendations.
Format of Deliverables:
Written Reports:
Visual Presentations:
Executive Summaries
Project Examples
- Strategic Planning and Business Development
- Market Research and Analysis
- Digital Marketing
- Operational Efficiency Improvement
- Marketing Strategy and Brand Management
- Financial Analysis and Planning
- Technology Implementation and Digital Transformation
- Sustainability and Corporate Social Responsibility (CSR)
- Human Resources and Talent Management
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
What level of involvement or time commitment can we expect from your team throughout the duration of the project?