General
- Continuing Education
- 15 learners; teams of 5
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/1 project matches
- Canada
- Academic experience
- Any company type
- Any industries
Categories
Project timeline
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May 6, 2024Experience start
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August 3, 2024Experience end
Overview
- Details
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In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.
- Deliverables
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The final project deliverables will include a written report that includes the following key components (as appropriate to the context):
· Research and recommendations relating to the development of a new product or service.
· Assessments of the market situation of the product(s) or service(s) in question.
· External and internal environmental scanning.
· Market segmentation, targeting, and positioning.
· Marketing strategies
· Marketing Budgets
· Schedules, task descriptions, resource allocations, and timelines for implementation
Project Examples
Students, in groups of 4 or 5, will research and construct a plan that will help you achieve success in your marketing efforts. Your own staff will liaise with the course instructor and students to ensure that their work meets the objectives—whether financial, marketing, or societal—that your company sets out to achieve around the development and/or launch of a new product or service.
Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations relating to the development and/or launch of a new product or service. Student teams will address industry-specific concerns as well as broader elements of marketing best practice to provide as meaningful contribution to your firm’s decision making process around these questions.
Project Examples include, but are not limited to:
· Research and Recommend a New Product to a Company and Plan its Launch
· Research and Recommend a New Service to a Company and Plan its Launch
· Plan a New Product Launch
· Plan New Service Launch
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Please briefly describe your product or service.
Students tend to have a more successful experience when working on projects from companies that offer simpler or clearer products or services, as opposed to those with complex or difficult-to-understand concepts. If your product or service does not align with the preferred description, kindly refrain from submitting a match request.
Do you agree to provide a dedicated contact person for the students to reach out to in case of any questions? If so, who will this contact person be?
How many hours are you able to devote to mentoring the students?