Strategic Social Media Marketing Plan
MKTG 460:
Closed
Pittsburg, Kansas, United States
General
- Undergraduate; 3rd year, 4th year
- 25 learners; teams of 5
- 20 hours per learner
- Dates set by teams
- Learners self-assign
Preferred companies
- 6/6 project matches
- Anywhere
- Academic experience
- Any company type
- Any industries
Categories
Overview
- Details
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A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In this project, a group of students will analyze your current social media presence and propose methods to strategically leverage these tools to achieve your goals.
- Learner skills
- Social media marketing, New product development
- Deliverables
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The final project deliverables could include:
- A report detailing the problem, recommended solutions, and an action plan.
- A 15-minute presentation with actionable recommendations for your organization's social media strategy.
- A package of draft social media pieces and/or SMM influencer related content.
Project Examples
Based on your organization's current needs and goals, students will develop a custom social media strategy. The plan can be designed from scratch or it build on your existing strategy.
The strategy may include, but is not limited to:
- Conducting an audit of your current social media presence.
- Curate a list of potential micro-influencers likely to align with your brand.
- Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
- Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
- Conducting an assessment of the effectiveness of your current communication channel(s).
- Identifying best practices to reach a new target audience.
- Identifying best practices within your current market segment to achieve a larger market share.
- Developing a 3-month social media calendar.
- Creating example social media posts.
- Integrating initiatives and opportunities that involve positive social and / or environmental impact.