Gujiya Packaging and Marketing Strategy Enhancement

Govindam Sweets, renowned for its exquisite gujiyas , seeks to enhance its packaging and marketing strategy to better capture the essence of tradition and quality. The project aims to develop an innovative packaging design that reflects the cultural significance of gujiyas, while also ensuring practicality and sustainability. Additionally, the project will focus on crafting a marketing strategy that highlights the authenticity and craftsmanship of Govindam Sweets' gujiyas, targeting both local and international markets. The goal is to increase brand visibility and appeal during festive seasons like Holi and Diwali. The project will involve researching current packaging trends, analyzing competitor strategies, and proposing creative solutions that align with Govindam Sweets' brand values.