Marketing and Sales Foundation Model Project

The main goal of the project is to build a foundation model specializing in marketing and sales, focusing on digital marketing, social media marketing, advertising, and e-commerce. The model will be trained to become an expert in these categories from the ground up, specifically focusing on Incrementum Inc.'s needs and goals. This will involve several different steps for the learners, including: - Researching and understanding the concepts of digital marketing, social media marketing, advertising, and e-commerce. - Analyzing Incrementum Inc.'s current marketing and sales strategies and identifying areas for improvement. - Developing a comprehensive training plan for the foundation model, including data collection, feature engineering, and model training. - Implement the training plan and fine-tune the model based on Incrementum Inc's specific requirements and feedback. - Test the model's performance and make necessary adjustments to ensure its effectiveness in marketing and sales applications. **Please Note** NDAs would be needed before the start of the project.