The main goal of the project is to build a foundation model specializing in marketing and sales, focusing on digital marketing, social media marketing, advertising, and e-commerce. The model will be trained to become an expert in these categories from the ground up, specifically focusing on Incrementum Inc.'s needs and goals.

This will involve several different steps for the learners, including:

- Researching and understanding the concepts of digital marketing, social media marketing, advertising, and e-commerce.

- Analyzing Incrementum Inc.'s current marketing and sales strategies and identifying areas for improvement.

- Developing a comprehensive training plan for the foundation model, including data collection, feature engineering, and model training.

- Implement the training plan and fine-tune the model based on Incrementum Inc's specific requirements and feedback.

- Test the model's performance and make necessary adjustments to ensure its effectiveness in marketing and sales applications.

**Please Note**

NDAs would be needed before the start of the project.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should complete the following list of activities:

- A thorough research report on the concepts of digital marketing, social media marketing, advertising, and e-commerce.

- An analysis of Incrementum Inc's current marketing and sales strategies, along with recommendations for improvement.

- A comprehensive training plan for the foundation model, including detailed documentation and implementation guidelines.

- A fully trained and fine-tuned foundation model specializing in marketing and sales, tailored to meet Incrementum Inc's specific needs.

- A detailed performance evaluation report for the model, including test results and adjustments made for optimization.

Final deliverables:

- All source materials, including research reports, analysis, training plan, and performance evaluation.

- A written report explaining the design process, implementation, and outcomes of the foundation model project, along with recommendations for future use and improvement.

• Will provide access to tools and technology required. API keys or any other materials.
• Weekly meetings or ad-hoc meetings, depending on the timezone. I am in PST