Automated Outreach Campaign for Lead Generation

Serve Funding aims to enhance its lead generation process by leveraging automation tools to streamline outreach and engagement. The project involves creating and executing a campaign using Clay.ai to generate a targeted list of potential leads. Subsequently, LaGrowthMachine.com will be utilized to initiate contact with these leads on LinkedIn. The connected leads will then be enriched using Clay.ai to gather additional information, facilitating more personalized interactions. The ultimate goal is to schedule meetings with these enriched leads, thereby increasing Serve Funding's potential client base. This project provides learners with the opportunity to apply their knowledge of digital marketing, data analysis, and automation tools in a real-world context. Key tasks include list generation, automated outreach setup, data enrichment, and meeting scheduling.