TikTok Marketing Strategy for Happy Cramps

Happy Cramps, a company focused on providing relief products for menstrual discomfort, aims to enhance its brand presence among Gen Z audiences through TikTok. The project involves developing a creative marketing strategy that leverages TikTok's platform to increase brand awareness, engage with young audiences, and drive online sales. The challenge is to create relatable, humorous, and viral short-form video content that resonates with Gen Z's preferences and behaviors. The project requires a deep understanding of TikTok trends, user engagement tactics, and content creation strategies. The goal is to craft a series of engaging videos that highlight Happy Cramps' products in a fun and memorable way, ultimately boosting the company's online visibility and sales.