Digital Marketing For A B2B SaaS Startup

ReadyCAR helps enable pharmacies across Canada to streamline their medication deliveries to patients with our dedicated software solutions and driving fleet. Our goal is to develop and implement an inbound go-to-market strategy to support our sales efforts as we expand. We have a strong go-to-market foundation in place, and are looking for students who are interested in breaking into the tech and SaaS marketing space to help us build the marketing and growth engine together with us. This opportunity will allow students to learn, develop, and implement several marketing tactics, including: Familiarizing themselves with our target market, products and services. Understanding and optimizing the sales process Designing marketing content in the form of posts, emails, brochures, web pages, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Finding and capturing PR opportunities Bonus steps in the process would also include: Basic marketing website audit and recommendations Designing and implementing search engine optimization (SEO) strategies on our website