Strategic B2B Marketing & Growth Plan for Maverik Inc.

As a young company disrupting a traditional category, Maverik’s biggest challenge lies in educating retail buyers and commercial operators about the effectiveness of its NON-TOXIC solution. While consumer benefits are strong, the B2B messaging, go-to-market approach, and value proposition need clearer definition and strategic focus for each industry segment. The student team will be asked to: Evaluate current B2B marketing efforts and assets (packaging, messaging, outreach) Conduct industry-specific research to identify the priorities, objections, and decision drivers of each target segment Recommend improvements to Maverik’s B2B value proposition and positioning Propose marketing tactics and communication tools that can improve outreach, lead generation, and conversion in key sectors

Strategic Growth & Packaging Relaunch Plan for Maverik Inc.

Maverik Inc. is preparing to relaunch its product line with new packaging aimed at enhancing brand appeal and market penetration. The company seeks a comprehensive strategy to ensure the successful introduction of this new packaging to its target audience. The project involves analyzing current market trends, consumer preferences, and competitor strategies to develop a robust growth plan. The business needs an outside, unbiased assessment of its current go-to-market approach and an analysis of its growth potential in both B2C and B2B markets. The project will address: How to position Maverik more effectively in a competitive and saturated cleaning category Which channels (retail, specialty, janitorial, eCommerce) offer the most scalable opportunity What pricing, packaging, and messaging changes could enhance consumer perception and uptake How to better communicate the brand’s “just-add-water” non-toxic value proposition Where the company can optimize its operations or go-to-market strategy to improve traction and awareness with minimal budget The goal is to create a strategic roadmap that aligns with Maverik Inc.'s brand values and business objectives, ensuring a seamless transition and positive reception in the market. Learners will apply their knowledge of marketing, consumer behavior, and strategic planning to address this challenge, focusing on creating a cohesive and effective relaunch strategy.

Social Media Campaign Strategy for The Maverik Inc.

The main goal for the project is to create a social media campaign strategy for The Maverik Inc.'s innovative product, focusing on product knowledge and brand awareness to attract consumers to purchase and become loyal customers. This will involve several different steps for the students, including: - Researching the competitive landscape and identifying the unique selling points of the product. - Developing a content strategy for social media platforms to educate consumers about the product's innovative features. - Creating engaging and informative social media posts and advertisements to increase brand awareness. - Analyzing consumer behavior and engagement metrics to optimize the campaign strategy. - Collaborating with the marketing team to ensure brand consistency and messaging across all platforms. -Content creation

Educational Campaign for Maverik Scrubbing Pad

The main goal for the project is to create an educational campaign on social media to drive and build product knowledge of the Maverik Scrubbing Pad. This will involve several different steps for the learners, including: - Researching and understanding the features and benefits of the Maverik Scrubbing Pad. - Developing engaging and informative content for social media platforms such as Facebook, Instagram, and Tik Tok. - Creating visual and written materials to showcase the non-toxic and effective cleaning capabilities of the Maverik Scrubbing Pad. -Creating video and presentation of the results using Maverik around multiple surfaces around every household. - Implementing a social media marketing strategy to reach a wide audience and drive product knowledge.