Maverik Inc. is preparing to relaunch its product line with new packaging aimed at enhancing brand appeal and market penetration. The company seeks a comprehensive strategy to ensure the successful introduction of this new packaging to its target audience. The project involves analyzing current market trends, consumer preferences, and competitor strategies to develop a robust growth plan.

The business needs an outside, unbiased assessment of its current go-to-market approach and an analysis of its growth potential in both B2C and B2B markets.

The project will address:

• How to position Maverik more effectively in a competitive and saturated cleaning category
• Which channels (retail, specialty, janitorial, eCommerce) offer the most scalable opportunity
• What pricing, packaging, and messaging changes could enhance consumer perception and uptake
• How to better communicate the brand’s “just-add-water” non-toxic value proposition
• Where the company can optimize its operations or go-to-market strategy to improve traction and awareness with minimal budget

The goal is to create a strategic roadmap that aligns with Maverik Inc.'s brand values and business objectives, ensuring a seamless transition and positive reception in the market. Learners will apply their knowledge of marketing, consumer behavior, and strategic planning to address this challenge, focusing on creating a cohesive and effective relaunch strategy.

The project deliverables will include:

Strategic Growth Plan: A detailed document outlining Maverik’s strengths, weaknesses, market positioning, and competitive landscape, with clear, actionable recommendations for business growth. This includes retail, B2B, and direct-to-consumer opportunities.

Packaging Relaunch Strategy: A focused plan highlighting how Maverik’s new packaging can improve shelf presence, customer appeal, and brand communication. This will include analysis of visual impact, messaging, and alignment with the target audience.

Target Market Insights: A breakdown of key customer segments, purchasing behaviors, and channel preferences, with suggested targeting tactics and positioning strategies.

Implementation Roadmap: A set of prioritized action steps Maverik can take post-relaunch, including marketing tactics, channel expansion ideas, and partnership strategies.

Final Presentation: A live or recorded presentation summarizing key findings, strategies, and expected outcomes, delivered to Maverik’s founder and marketing team.