Empowerment Sponsorship Campaign Design

Closed
Mother Daughter Empower Charity
Toronto, Ontario, Canada
Tara Filteau
She / Her
Executive Director-Non-Profit Management
3
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Community engagement Fundraising Marketing strategy
Skills
non-profit management marketing communications digital content marketing materials selling techniques
Details

Mother Daughter Empower Charity is seeking to enhance its outreach and funding through a targeted sponsorship campaign. The goal of this project is to design a comprehensive campaign strategy that aligns with the charity's mission to empower women and girls. The project will involve researching potential sponsors, understanding their values, and crafting personalized proposals that highlight mutual benefits. Learners will apply their knowledge of marketing, communication, and nonprofit management to develop a campaign that is both impactful and feasible. The project will focus on creating a cohesive narrative that resonates with potential sponsors and encourages long-term partnerships. By the end of the project, learners will have a deeper understanding of sponsorship dynamics and the skills to execute a successful campaign.

Deliverables

- A detailed sponsorship campaign strategy document.


- A list of at least ten potential sponsors with tailored proposal outlines.


- A presentation summarizing the campaign strategy and key selling points.


- A set of marketing materials, such as brochures or digital content, to support the campaign.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Education, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical
Representation
Women-Owned

Who we are: We are Mother Daughter Empower a Canadian Charity on a mission to EMPOWER the next generation of young girls! We believe that all women and girls should have the confidence to be who they are and become anything they want to be. Did you know that by age 14 a girl’s confidence will decrease 30% in comparison to boys of the same age? At Mother Daughter Empower, we want to change that statistic! We believe that all women and girls should have equal access to personal development and growth mindset education that will empower them to develop the confidence they need to set big goals, follow their dreams and reach their full potential.