Integrated Marketing Communications Plan Development
Project scope
Categories
Branding & style guides Communications Market research Digital marketing Marketing strategySkills
target audience market positioning branding web traffic situation analysis brand awareness communication competitive analysis marketing marketing channelFeminine Intelligence Agency (FIA) is a pioneering organization dedicated to empowering women by teaching social discernment—a critical skill for recognizing and resisting manipulation, coercive control, and AI-assisted exploitation. Despite its importance, social discernment is a relatively unknown concept, and FIA faces the challenge of raising awareness and driving engagement among its target audience.
This project will task students with creating a comprehensive Integrated Marketing Communications (IMC) Plan to position FIA as a leader in women’s empowerment. The plan will include actionable strategies to increase awareness of social discernment, educate women about emerging threats, and build trust in FIA’s tools and resources.
Project Deliverables:
- Situation Analysis:
- Research and data on:
- The current awareness of social discernment among women.
- Competitor analysis of similar organizations or tools in the women’s empowerment space.
- Key demographics and psychographics of FIA’s target audience.
- SWOT Analysis:
- Identification of FIA’s strengths, weaknesses, opportunities, and threats in relation to its market position and communication efforts.
- Marketing Goals and IMC Objectives:
- Clear, measurable goals to address FIA’s challenges (e.g., increase brand awareness, drive engagement with FIA’s tools).
- IMC Strategies and Tactics:
- Creative Strategy: Recommendations for branding and messaging that resonate with FIA’s target audience.
- Marketing Channels: Suggestions for social media, content marketing, partnerships, and other outreach channels.
- Campaign Themes: Proposals for campaigns that introduce social discernment and connect with women’s lived experiences.
- Implementation Plan:
- Detailed plan with:
- Budget Estimates: Suggested budget for campaign execution.
- Timeline: Key milestones and deadlines for rolling out the campaign.
- Human Resources: Roles and responsibilities for execution.
- Evaluation Guidelines:
- Metrics to measure campaign success, such as:
- Website traffic and engagement.
- Social media reach and impressions.
- Feedback from target audiences on awareness and understanding of social discernment.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Social Enterprise Neurodivergent-Owned Immigrant-Owned Community-FocusedFIA is developing tools and content for women to help spot powers moves and respond 10X more effectively, whether at work, in love, or with family members. By learning the skills of social discernment, you can keep your peace and your power when others try to throw you curveballs.