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Ideal Customer Profile Validation and Marketing Strategy

Open
CityZeen
CityZeen
Toronto, Ontario, Canada
Andres Assmus
Andres Assmus He
CEO
3
Project
Academic experience or paid work
80 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Customer segmentation Marketing strategy Marketing analytics
Skills
marketing strategies blockchain data validation marketing analytics target audience customer engagement analytical skills value propositions influencing skills market trend
Details

CityZeen.co, a cutting-edge FinTech startup revolutionizing sustainable real estate investments, is looking for top-performing students on Riipen.com to tackle a high-impact marketing challenge. This project will focus on identifying and validating the Ideal Customer Profile (ICP) to optimize our marketing efforts and ensure a data-driven approach to reaching our target audience effectively.

Project Goals:

  1. Define the Ideal Customer Profile (ICP): Analyze existing customer data, market trends, and industry insights to create a comprehensive ICP tailored to our product offerings.
  2. Test and Validate: Design and execute strategies to test the ICP hypothesis through targeted outreach, surveys, or experiments, ensuring alignment with CityZeen.co's value proposition.
  3. Provide Data-Driven Insights: Compile actionable insights and recommendations based on the data collected, helping refine our marketing strategies to maximize customer engagement and acquisition.


Why Join?

  • Real-World Impact: Your work will directly influence the marketing strategy of a fast-growing startup at the intersection of blockchain, sustainability, and real estate.
  • Collaborative Environment: Work closely with our innovative team and gain mentorship from industry professionals.
  • Career Growth: Gain hands-on experience in marketing analytics, customer profiling, and data validation while building a strong portfolio.
  • Networking Opportunities: Be part of a global mission with access to connections in PropTech, FinTech, and blockchain industries.
Deliverables

Project Deliverables:

  1. A detailed report on the validated ICP with supporting data.
  2. Insights on customer behavior patterns and preferences.
  3. Recommendations for marketing channels and messaging to attract the ICP.

Join us in shaping the future of sustainable investment with CityZeen.co while solving real-world challenges that make a difference. 🚀


What We’re Looking For:

  • Passion for marketing, data analytics, or customer behavior.
  • Strong analytical skills and the ability to interpret data.
  • Creative problem-solving and strategic thinking.
  • Excellent communication and collaboration abilities.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Supported causes
No poverty

About the company

Company
https://www.cityzeen.co
Toronto, Ontario, Canada
2 - 10 employees
It & computing, Real estate, Banking & finance, Business services, Clean technology
Representation
Sustainable/green Certified B Corporation Community-Focused

Where assets work for you! We are a Fintech (Web3) generating passive income for the middle class by listing assets.