Marketing Communications Strategy

Closed
Your Transformed Family
Toronto, Ontario, Canada
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Market research Competitive analysis Digital marketing Marketing strategy
Skills
target market marketing communications
Project scope
What is the main goal for this project?

We want students to help us develop a marketing communications strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • How should we promote our company?
  • What channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?
  • Validate messaging resonates with target audience
  • What would differentiate our company from the competition?
What tasks will learners need to complete to achieve the project goal?

Final deliverables can come in the form of a report and/or presentation. Instead of one final deliverable, I would recommend key milestone check-ins to provide feedback along the way, ensuring project deliverables are met.

About the company

Hi! I’m Jenn and I’m the founder of Your Transformed Family. I’m also the mom of 2 boys, ages 10 & 8. I have over 10 years of experience and training and a graduate of the world’s leading institute for parent coaching, The Jai Institute. As a certified parent coach, I guide families around the world to end the frustration, guilt and chaos and find more peace, calm and connection in their parenting.