Improve our website and create a digital ad campaign

Closed
Untangle Money
Toronto, Ontario, Canada
Kristine Beese
CEO
(1)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Advertising Digital marketing Search engine optimization Social media marketing
Skills
digital advertising financial planning search engine optimization auditing
Project scope
What is the main goal for this project?

We would like to improve our online presence by refining our website and developing a digital advertising campaign.

We are launching an automated version of our process (a financial plan specifically designed for women). Following the launch, we would like to convert 1 million Canadian women into customers within 3 years. This requires an enormous awareness campaign with a very limited budget.

What tasks will learners need to complete to achieve the project goal?

Complete a web audit to evaluate the strengths and weaknesses of our website.

Improve the SEO of our webpage, especially our blogs.

Create a digital ad campaign for the launch of our new, automated product launching International Women's Day 2024.

How will you support learners in completing the project?

I'll be available for checkins as needed, and available on Whatsapp for timely replies.

About the company

Untangle Money is a digital financial planning company. We help women get clarity on their finances. We give them the two most important metrics to pay attention to, and we reduce their financial anxiety by 30% on average. We help women understand how the choices they make today with their NOW money will affect their FUTURE money.
Our mission is to help women understand, feel in control of, gain confidence with, and take positive actions with, their money. We want to get an Untangle Money MINI into the hands of every woman in the world.
Our vision is to close the wealth gap.