We are looking to have students interview 2-5 pre-identified customers, in order to create content describing those customers' experience with Agape In Home Care.

We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for:

• Interview scheduling
• Developing the list of questions, with our input
• Conducting the interviews (virtually) with customers. (Ideally you will record the calls with permission. At minimum this would be a phone call, at best this would be a video call.) The recording would help us to later develop video case studies but if you are unable or uncomfortable to record then that's ok.
• Writing the case study content
• Presenting the case studies in a PDF document that uses our branding
• Creating a mix of content based on the case study such as a tweet, an email and an Instagram / Facebook post announcing the case study. Optionally a video could be created using something like Animoto.
• Following up with the customers to share the final case studies and thank them for their participation and asking them to leave an online review on Google, Facebook and/or Yelp.

Case studies should be no longer than 1 full page of content or 2 pages with graphics.

Our objective is to create content that highlights positive customer experiences with our organization, which can be used to increase credibility within the community of potential customers.

Possible uses for the content:

1. Shared with prospects in the sales process via email and/or printout
2. Published to our blog / website
3. Downloadable collateral for customers through our CRM platform
4. Included in our newsletter in full or in part