Community management
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Increase the social community of Hippoc by 30%, increase the website traffic of Hippoc by 25%, and increase the volume of inbound leads by 20%.
This will involve several different steps for the students, including:
- Conducting a digital marketing analysis of Hippoc's current online presence.
- Developing and implementing a comprehensive SEO strategy to increase website traffic.
- Creating and managing paid media campaigns to drive traffic and leads.
- Developing and executing a social media marketing plan to engage and grow the social community.
- Creating and distributing content marketing materials to attract and convert leads.
- Implementing PR strategies to increase brand awareness and credibility.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Digital marketing analysis report outlining current online presence and areas for improvement.
- Comprehensive SEO strategy and implementation plan.
- Paid media campaigns with performance data and analysis.
- Social media marketing plan with engagement and growth metrics.
- Content marketing materials and lead conversion data.
- PR strategies and results report.
Final deliverables:
- A final report including all marketing strategies, performance data, and analysis.
- A presentation explaining the research, strategies, and outcomes from the project.
- What is the main goal for this project?
-
Increase the social community of Hippoc by 30%, increase the website traffic of Hippoc by 25%, and increase the volume of inbound leads by 20%.
This will involve several different steps for the students, including:
- Conducting a digital marketing analysis of Hippoc's current online presence.
- Developing and implementing a comprehensive SEO strategy to increase website traffic.
- Creating and managing paid media campaigns to drive traffic and leads.
- Developing and executing a social media marketing plan to engage and grow the social community.
- Creating and distributing content marketing materials to attract and convert leads.
- Implementing PR strategies to increase brand awareness and credibility.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Digital marketing analysis report outlining current online presence and areas for improvement.
- Comprehensive SEO strategy and implementation plan.
- Paid media campaigns with performance data and analysis.
- Social media marketing plan with engagement and growth metrics.
- Content marketing materials and lead conversion data.
- PR strategies and results report.
Final deliverables:
- A final report including all marketing strategies, performance data, and analysis.
- A presentation explaining the research, strategies, and outcomes from the project.
- How will you support learners in completing the project?
-
The students will work closely with the marketing team to ensure their capacity to produce satisfying results, students will also have access to all the necessary ressources for the project
About the company
- https://www.hippoc.ai/
- 2 - 10 employees
- It & computing, Marketing & advertising
Hippoc is a Montreal-based
start-up founded in 2019.
Hippoc is the ultimate neuroscience and AI-powered ad testing and optimization tool to predict the cognitive impact of an ad through testing using a model that mimics the behaviour of a human brain.
Portals
