The main objective of this project is to support the development, marketing, and promotion of digital products for Anamav Postnatal Care (e.g. e-books, guides, courses). Students will be involved in researching, creating content, and assisting in the design of digital resources that align with the brand’s mission of supporting new parents' mental health and well-being. The goal is to strengthen the digital presence of Anamav and engage the target audience effectively.

Students will be expected to complete the following tasks and deliverables:

• Market Analysis Report: Conduct research to analyze current trends in the postnatal care industry and identify opportunities for Anamav’s digital products.
• Content Creation for Social Media: Develop content, including captions, graphics, and short videos for social media platforms to engage the target audience.
• Landing Page/Resource Page Design: Assist in the design and development of a landing page or resource page dedicated to Anamav’s digital products.
• Content Creation for Products: Assist in drafting content for the products
• Marketing Strategy Plan: Create a comprehensive marketing strategy, including promotional tactics and KPIs to track the success of digital product campaigns.

These deliverables will help to elevate Anamav’s online presence and drive engagement with prospective clients.