B2B Prospecting and Social Media Campaign Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a B2B prospecting and social media campaign strategy to acquire new sponsors, donors, and clients for 5A Elite Youth Empowerment via LinkedIn and email marketing. This will involve several different steps for the students, including:
- Researching the target audience and creating buyer personas for potential sponsors, donors, and clients.
- Developing a comprehensive B2B prospecting strategy to identify and reach out to potential sponsors, donors, and clients.
- Creating a social media campaign strategy focused on LinkedIn to engage with the target audience and drive conversions.
- Designing and implementing an email marketing campaign to nurture leads and convert them into sponsors, donors, or clients.
- Analyzing the performance of the campaigns and making data-driven optimizations to improve results.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the target audience and creation of buyer personas.
- Development of a B2B prospecting strategy and its implementation.
- Creation and execution of a social media campaign strategy on LinkedIn.
- Design and implementation of an email marketing campaign.
- Analysis of campaign performance and data-driven optimizations.
Final deliverables should include:
- A comprehensive B2B prospecting and social media campaign strategy document.
- Campaign performance analysis report with data-driven optimizations.
- What is the main goal for this project?
-
The main goal for the project is to create a B2B prospecting and social media campaign strategy to acquire new sponsors, donors, and clients for 5A Elite Youth Empowerment via LinkedIn and email marketing. This will involve several different steps for the students, including:
- Researching the target audience and creating buyer personas for potential sponsors, donors, and clients.
- Developing a comprehensive B2B prospecting strategy to identify and reach out to potential sponsors, donors, and clients.
- Creating a social media campaign strategy focused on LinkedIn to engage with the target audience and drive conversions.
- Designing and implementing an email marketing campaign to nurture leads and convert them into sponsors, donors, or clients.
- Analyzing the performance of the campaigns and making data-driven optimizations to improve results.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the target audience and creation of buyer personas.
- Development of a B2B prospecting strategy and its implementation.
- Creation and execution of a social media campaign strategy on LinkedIn.
- Design and implementation of an email marketing campaign.
- Analysis of campaign performance and data-driven optimizations.
Final deliverables should include:
- A comprehensive B2B prospecting and social media campaign strategy document.
- Campaign performance analysis report with data-driven optimizations.
- How will you support learners in completing the project?
-
Learners will be supported by CEO who will make available anything needed to successfully complete the project. This includes but is not limited to current strategic plans, marketing strategies, fundraising plans, and any other relevant documentation of our internal processes. CEO will make as much time available as needed.
Supported causes
About the company
- https://www.5aelite.org
- 2 - 10 employees
- Education, Non-profit, philanthropic & civil society, Business & management, Marketing & advertising, Sports & fitness
5A is a trauma informed social impact organization designing high impact, evidence based student development systems that deliver relief, restoration and advancement to under resourced students, schools and communities. At our core, 5A leverages sport and play to inspire student leadership, holistic wellness, and social impact for athletes and non athletes alike.