To redesign the website to be more user-friendly, focus on customer journey mapping, make the design more visually dynamic.MAIN FOCUS: to brand RAMMP as parent company and make MR MIKES as a subsidiary. Important for people to understand who is behind RAMMP and vision so makes it easier for us to sell a full service restaurant.We do love the visual of having the photos go the full width of screen, make the website all scroll-able, adding gallery and autoplay video feature with no sound. Landing page to showcase number of current locations as well as sold franchises to peak interest.Make mobile/other device friendly. Contact more visible. Clean up tabs so it's less confusing.

Final deliverables include:

• A Situation Analysis.
• A Logo Design Proposal.
• A Branding Guide.
• A Fully-Functioning Responsive Website.
• A Campaign Plan Book.
• Communications Designs (ex. letterhead, business cards, etc.).

The student-consultant teams will pitch their campaign plan to your organization at the end of the semester. You may select a winner to utilize their design work.

No deliverables exist for this project.