Virtual Internship Opportunity: Marketing

Closed
Main contact
SPOT App
Toronto, Ontario, Canada
co-founder
3
Project
Academic experience
120 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Marketing strategy
Skills
slack (software) hubspot crm google sheets value propositions communication content development marketing communications blog posts marketing integrated marketing communications
Details

Our organization is able to offer a virtual internship opportunity for 1 marketing students.


The primary focus for the student will be: 

  • Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
  • Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
  • Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.


Our goal at the end of this experience is: 

  • Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
  • Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.


Other duties the student may complete could include:

  • Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)
  • Content development, including social posts, blog posts, LinkedIn articles, and website copy.


We will plan to communicate with our virtual intern using these communication tools:

Slack and Email

Student's primary contact: Darren, co-founder

Secondary contact: Daniel, co-founder

Deliverables
No deliverables exist for this project.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Human resources & recruitment

SPOT App is Canada's 1st mobile app marketplace connecting Employers with Gig Workers in Warehouse, Logistics and Retail industries for short-term opportunities.