Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.

Social Media Marketing Strategy for SPOT App

SPOT App is seeking to enhance its social media presence to grow its following and generate inbound leads for its services. The project involves creating a comprehensive social media marketing strategy that includes content creation and scheduling. The goal is to leverage various social media platforms to increase brand awareness, engage with the target audience, and drive traffic to the app. Learners will apply their knowledge of digital marketing, content creation, and social media analytics to develop a cohesive plan. The project will require the team to research current trends, understand the target demographic, and create engaging content that aligns with SPOT App's brand voice.

SPOT App Landing Page Revamp for 2025

The SPOT App is undergoing a brand refresh to align with the anticipated trends and user expectations of 2025. The current landing pages need to be redesigned to reflect this updated brand voice, enhancing user engagement and modernizing the visual appeal. This project aims to provide a cohesive and contemporary look that resonates with the target audience, ensuring that the design elements, typography, and color schemes are in harmony with the new brand guidelines. The project will focus on creating a user-friendly interface that effectively communicates the brand's message and values. By applying principles learned in web design and user experience courses, students will have the opportunity to translate theoretical knowledge into practical application. - Analyze the current landing pages and identify areas for improvement. - Research 2025 design trends and incorporate them into the redesign. - Ensure the new design aligns with SPOT App's updated brand voice. - Enhance user experience and engagement through intuitive design.

Digital Content Creation

Positions available: 2 We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. SPOT App has built a socially responsible hiring platform helping marginalized Canadians up-skill and connect with job opportunities. We need help getting our story message out there via digital content creation To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project. We are looking for 2 students (160 hours total) to work as a team.