Changing Market Analysis
Project scope
Categories
Market research Competitive analysisSkills
target market marketing market research business-to-consumer new product developmentAs a B2C company, we have a primary focus of creating relevant products for our consumer. With this in mind, we have created a new product to add to the existing line that customers know and love.
When we created our original product offering, we had a consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product. Our specific need is determine what competitors are also playing in this landscape and what our target marketβs perception is of these competing brands/products..
This information will help us determine what key messaging will resonate with our target buyer.
We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviours, expectations, and experiences with us and our competitors.
Successful outcomes include a market research report, informed by primary data collection. This data should inform a final report that outlines key messaging that our consumers have come to know, want and expect based on the current landscape.
Students will connect directly with the employer for mentorship and supervision throughout the project. Relevant marketing materials will also be provided to help the student to deliver quality results.
About the company
At Soul Pool, we offer a variety of services designed to support and enhance the artistic journey for other musicians and artists. We help others reach their potential: in the following ways:
Event Management: We provide a full-service event planning and design team. Our goal is to ensure a stress-free experience from start to finish, making each event unique and memorable. We guide our clients through every step, ensuring that their event, whether it's a music concert or an artistic showcase, is a seamless success.
Music Production: For those looking to find or refine their sound, we offer comprehensive music production services. This includes studio time, access to live musicians, and collaboration with dedicated producers. We work closely with artists to help them realize their musical vision, whether they're recording their first track or an entire album.
Visual Arts and Marketing: We understand the importance of aesthetics and reaching the right audience. Our team specializes in the visual presentation of artistic work, from the design to the release. We ensure that the final product not only looks great but also reaches the intended audience effectively, enhancing the artist's visibility and impact.
In essence, we're a community of artists helping other artists, providing the tools, expertise, and support necessary for them to excel in their artistic endeavours. Whether it's through organizing events, producing music, or crafting marketing strategies, we're dedicated to helping artists and musicians bring their creative visions to life.
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