MEMOTEXT is able to offer a virtual internship opportunity for 1 marketing student from September 2020 to December 2020.

The virtual intern student will work in an interdisciplinary manner with the data science, business development, and engineering teams to expand MEMOTEXT program patient experience and engagement through different modalities (IVR, SMS, Alexa, web, apps, etc). In addition to developing marketing campaigns, the student will have the opportunity to develop new strategies for patient engagement in digital health and publish as well as present their findings in (including but not limited to: a white paper, scientific article, blogs, conference talk, webinars). The student will be able to have real impact on the product offerings and on shaping the future state of digital health in Canada.

The primary responsibilities for the student will be:

• Marketing Communications - Develop and execute marketing campaigns via email and social media. Write blogs, e-marketing messages, etc. as needed as well as create additional collateral, including press releases, user testimonials, case studies, and customer stories.
• Sales Support – Reach out to potential clients and introduce MEMOTEXT products/programs, gather basic customer requirements, and facilitate follow-up discussions with CEO and other team members.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating usable social media and blog posts.
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).

Our goal at the end of this experience is:

• Marketing Communications – For the student to help us improve our brand's presence and capture greater market share.
• Sales Support – For the student to further optimize our sales pipeline and implement better prospecting that increases conversion rates and boost our sales performance in both our current space as well as potential opportunities in adjacent verticals.
• Strategic Social Media Marketing – For the student to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Regularly research best practices in social media to present to the marketing team
• Market Research - For the student to help us gain a better understanding of our target market and ensure we are optimally positioned, and our product and pricing aligns with our target sector/customer.

Other student responsibilities can include:

• Assist with outbound email marketing campaigns using tools such as ZenDesk, MailChimp, Excel, etc.
• Support and collaborate with design and engineering teams to develop user-centered programs across all phases - including recruitment, onboarding, and program delivery
• Help in preparing functional documentation
• Create compelling PowerPoint slides and visualizations of data
• Identify opportunities to streamline and automate business processes

We will plan to communicate with our virtual intern(s) using these communication tools: email, slack, Jira, Microsoft Teams.