SEO and Social Media Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Sende is looking for someone to take our self-care body brand's social media presence to the next level in order to drive traffic to our website, Instagram, and Amazon pages. To do this, we hope to improve our search engine optimization and create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Researching Search Engine Optimization requirements for us to rank on the first page of Amazon.
- Constructing a content calendar to upload social media content on Instagram and TikTok for the maximum possible traffic.
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Bonus steps in the process would also include:
- Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Completed a competitor SEO analysis.
- Compiled a list of the most relevant SEO keywords for us.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed.
- Created engaging social media posts using the most efficient SEO keywords.
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels at different times and days.
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and a content calendar.
- Designs and writing for several social media posts to be uploaded as per the content calendar.
- What is the main goal for this project?
-
Sende is looking for someone to take our self-care body brand's social media presence to the next level in order to drive traffic to our website, Instagram, and Amazon pages. To do this, we hope to improve our search engine optimization and create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Researching Search Engine Optimization requirements for us to rank on the first page of Amazon.
- Constructing a content calendar to upload social media content on Instagram and TikTok for the maximum possible traffic.
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Bonus steps in the process would also include:
- Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Completed a competitor SEO analysis.
- Compiled a list of the most relevant SEO keywords for us.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed.
- Created engaging social media posts using the most efficient SEO keywords.
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels at different times and days.
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and a content calendar.
- Designs and writing for several social media posts to be uploaded as per the content calendar.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What SEO keywords are being used by our company now, and which keywords have been used in the past?
- How do we rank on Google based on different search terms?
- How do we rank on Amazon?
- When and how much do we typically post on social media?
- Where are our branding assets?
- What marketing strategies have we tried?
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.sende.ca
- 0 - 1 employees
- Hospital, health, wellness & medical, Consumer goods & services, Cosmetics & beauty, Retail
Sende is a feel-good brand based in Toronto, Canada. Turkish bath ("hammam") has been a cherished tradition in my family for generations. At SENDE, we are passionate about bringing you the time-honoured tradition of body relaxation and renewal through high-quality self-care products so you can feel your best too ✨
Our products, sourced from around the world are OEKO-TEX Certified for your peace of mind.
With a Turkish and Filipino background and a love for self-care and travel, we bring our favourite products and some homemade goods to share with you, as we do our loved ones 🍯
What does Sende mean?
In Turkish, sen de means "you too" and sende means "on/at you". As a feel-good brand, sende/sen de is perfect since our focus is on you. We want you to feel good too, and believe self-care looks great on everyone.