Competitive Analysis
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Vendora is the first and largest Marketplace and Community for Middle Eastern Wedding Professionals in North America. We are passionate about helping engaged couples find what they need and helping the local businesses that provide these services succeed.
We are driving a shift towards a demand-based, digital economy for wedding service businesses, helping them find new customers and manage their customers better.
As we are planning to launch soon - it’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.
We're looking for passionate go-getters who want to move fast and create a lasting impact.
This project will include:
- An identification of our current competitors
- An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
- The creation of a matrix identifying features shared across the companies and those that are different.
- A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.
Objective
We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
We are excited to meet with and hire the top talent out there.
- What is the main goal for this project?
-
Vendora is the first and largest Marketplace and Community for Middle Eastern Wedding Professionals in North America. We are passionate about helping engaged couples find what they need and helping the local businesses that provide these services succeed.
We are driving a shift towards a demand-based, digital economy for wedding service businesses, helping them find new customers and manage their customers better.
As we are planning to launch soon - it’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.
We're looking for passionate go-getters who want to move fast and create a lasting impact.
This project will include:
- An identification of our current competitors
- An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
- The creation of a matrix identifying features shared across the companies and those that are different.
- A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.
Objective
We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
We are excited to meet with and hire the top talent out there.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
As an intern you will work very closely with a mentor to understand the your role. You will accelerate your learning and drive business impact through this project.
You will meet regularly with your mentor to ensure that both of your expectations are being met. This is a good way for you to get feedback on your performance and helps to keep you on track with current and future assignments.
About the company
- https://www.ivendora.com
- 2 - 10 employees
- Marketing & advertising
Vendora is a SaaS platform that powers the marketing, advertising, and CRM needs of local wedding and events businessesVendora is the first and only marketplace & community for local cultural wedding professionals. Our platform powers the marketing and advertising needs of cultural wedding & event businesses in the GTA.
We are driving a shift towards a demand-based, digital economy for wedding service and event businesses, helping them find new customers and manage their customers better.