New service partnership marketing launch plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
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D Byers & Associates is launching an exciting new partnership with Zane State College. We will represent Zane State in the workforce development space and offer customized trainings and workshops on their behalf. The target audience for these services is employers and their employees NOT traditional college students. We would like help with a marketing plan to successfully launch this new partnership. This could include:
Branding - Conduct a full competitive landscape assessment; define our brand and core value proposition for the partnership; identify opportunities and threats facing our partnership brand; assess where and how to improve our partnership brand's presence and differentiate from our competitors.
Marketing Communications - Recommend marketing, social media, and PR materials and needs; create an integrated marketing campaign;
Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new services; identify expansion opportunities; identify key messaging for new service. Answering the questions of: who is my target audience, what do they want or need, how do I increase my visibility to get it to them?
Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
Prospecting Strategy - Evaluate our current partnership customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Currently using Instagram, website and email list.
Email Campaign strategy plan - Develop marketing strategy for email campaigns using Zoho Campaign to increase sales and speak to needs of our audience.
- What is the main goal for this project?
-
D Byers & Associates is launching an exciting new partnership with Zane State College. We will represent Zane State in the workforce development space and offer customized trainings and workshops on their behalf. The target audience for these services is employers and their employees NOT traditional college students. We would like help with a marketing plan to successfully launch this new partnership. This could include:
Branding - Conduct a full competitive landscape assessment; define our brand and core value proposition for the partnership; identify opportunities and threats facing our partnership brand; assess where and how to improve our partnership brand's presence and differentiate from our competitors.
Marketing Communications - Recommend marketing, social media, and PR materials and needs; create an integrated marketing campaign;
Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new services; identify expansion opportunities; identify key messaging for new service. Answering the questions of: who is my target audience, what do they want or need, how do I increase my visibility to get it to them?
Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
Prospecting Strategy - Evaluate our current partnership customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Currently using Instagram, website and email list.
Email Campaign strategy plan - Develop marketing strategy for email campaigns using Zoho Campaign to increase sales and speak to needs of our audience.
- What tasks will learners need to complete to achieve the project goal?
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No deliverables exist for this project.
About the company
- http://dbyersassoc.com/
- 0 - 1 employees
- Manufacturing, Government, Education, Energy, Non-profit, philanthropic & civil society
We energize and equip your organization to create a winning future today. As a small woman-owned consulting business in rural Appalachia, we offer high-quality training to help workers advance their careers, companies improve employee retention and results, and trainers earn a living wage to feed their families. We offer training, coaching, assessments, workforce strategy, evaluation, and project support.